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Velcro sticks up for its name, Exploratorium VR, Trump takes on Facebook

Sticky situation The New Hampshire company that makes Velcro hopes the message in its new marketing video will stick as well as its products. The video features actors portraying trademark lawyers pleading with the public to refer to other “scratchy, hairy” products as “hook and loop” fasteners. CEO Fraser Cameron says he wants people to know there’s a difference between Velcro brand products and others. Velcro was invented by a Swiss engineer in the 1940s after he studied burrs that stuck to his dog’s fur and his wool pants. It has been used on everything from spacesuits to diapers.

Article by Chronicle Staff and News Services (c) Business and Technology News - Read full story here.