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San Francisco’s soda law blocked by appeals court

San Francisco’s groundbreaking effort to curb soda consumption by requiring health warnings in display ads hit a judicial wall Tuesday when a federal appeals court barred enforcement, saying the messages were one-sided and would violate advertisers’ freedom of speech. The city ordinance, the first of its kind in the nation, was passed unanimously by the Board of Supervisors in 2015 and was scheduled to take effect in July 2016 but has been put on hold by the courts during a legal challenge by the beverage industry. It would require display ads for sugar-sweetened drinks to devote 20 percent of their space to a warning that drinking such beverages “contributes to obesity, diabetes and tooth decay.

Article by By Bob Egelko (c) Page One News - Read full story here.