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Zillow’s next step may disrupt real estate brokerages

Real estate tracking portal Zillow is close to creating a business model in home buyers can skip the traditional "middle man" step of using a brokerage. A new column in VentureBeat argues that Zillow, which currently is the starting point for 3 out of 4 buyers looking for a home, is effectively creating an end run around brokerages by providing much of the information they used to charge agents and buyers for online and for free. That's created a process where real estate agents are beginning to…

Article by Riley McDermid (c) San Francisco Business News - Local San Francisco News | The San Francisco Business Times - Read full story here.