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What Twitter’s privacy changes will mean

Twitter’s new privacy policy suggests ambitions of becoming more like Facebook — more tracking of users and more tailoring of ads to rake in more money. [...] if you visited a Web page that had an embedded tweet or a button to share something on Twitter, you could be tracked. With the changes, Twitter expands the pool of people it can track and lets the company collect more data about those people when they are visiting sites around the Web, said Jules Polonetsky, CEO of the Future of Privacy Forum, an industry-backed think tank in Washington. [...] the company will now keep data about users’ Web activities for 30 days instead of 10, which allows it to create more comprehensive profiles of people. [...] Twitter will no longer honor the “Do Not Track” option that let people say no to being tracked by ad and social networks. Research firm eMarketer expects worldwide digital ad spending to hit $224 billion this year. In a pop-up notification telling users of the change, Twitter chirps that you will “soon start to see more relevant Tweets and ads based on your visits to sites with Twitter content.” The company dropped Do Not Track and gave advertisers access to more user data, said Marc Rotenberg, president of the nonprofit Electronic Privacy Information Center. If you are in the U.S., move to Europe. Besides achieving your dreams of finally living in a tiny flat in Paris with a stray cat named Gaston and a mustached baker named Olivier, you will also have stronger online privacy protections.

Article by By Barbara Ortutay (c) Business and Technology News - Read full story here.