Article by By Jon Krawczynski (c) Business and Technology News - Read full story here.
Workers streaming NCAA day games
March 17, 2017
Tensions were high and hearts were heavy in a conference room last week as attorney Rich Ruohonen sat by a family’s side during a mediation session in a multimillion-dollar wrongful death case. With so many people not able to sit in front of their flat screens for the day games during the first two days of action, being able to stream games and access content on laptops, smart phones and tablets has become a major endeavor for Turner Sports and CBS. Mark Johnson, senior vice president of Turner Sports Digital, calls the NCAA Tournament the company’s “crown jewel.” Last year, people spent 18.1 million hours consuming video via NCAA March Madness Live, the app that delivers content including game feeds, scores and bracket contests to mobile devices and through the Internet, the company said. [...] we give them the opportunity to pull up the games, the scores, follow the bracket, all of that from multiple devices. Chris Nelson, the director of sales and marketing for FellowshipOne, a Dallas company that helps local churches with computer software, said employees have huddled around phones, tablets and computers to watch the action in the office. Nelson said that streaming the games at the office has “fostered employee engagement and helped build community across teams” through a bracket challenge run by FellowshipOne’s parent company. [...] I would love to see more and more companies, CEOs embrace it with the college flair of getting people to wear their college colors and fill out a bracket and build on it.